Smart Order Routing is a real-time testing engine that continuously evaluates your fulfillment operations to improve fulfillment efficiency by reducing delays, minimizing split shipments, and lowering your overall cost to serve. Smart Order Routing analyzes both your historical and current fulfillment rules to assess operational efficiency. At the same time, it uses your real-time order data to simulate how fabric would route those orders—enabling a direct comparison of configurations and quantifying potential improvements in speed, split shipment reduction, and cost to serve. Using this score and your active routing rules, fabric recommends targeted optimizations, simulates their projected impact, and enables seamless deployment for all new orders. The system is powered by AI, enabling intelligent, automated fulfillment decisions without the need for custom code. Smart Order Routing can be deployed in minutes through fabric’s Shopify app with no developer work required.

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Key Capabilities

Fulfillment Health Score: A real-time diagnostic score representing the health of your fulfillment operations based on metrics such as cost, time, reliability, and split shipments. AI Recommendations: fabric’s AI identifies inefficiencies and suggests fulfillment rule changes to improve performance and reduce cost-to-serve. Parallel Simulations: Run up to three test scenarios to preview performance versus your live configuration before committing any changes. Dynamic Activation: With one click, deploy new rules directly to your order flow. All future orders will use the updated logic. Continuous Monitoring: Even after deployment, the system continues to monitor fulfillment outcomes and flags new opportunities for improvement.

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The Fulfillment Health Score

This score is built using key performance indicators, including: Split Shipments: The percentage of orders requiring multiple packages. Distance Traveled: Average shipping distance from fulfillment center to customer. Fulfillment Time: The average time it takes to process and ship an order. Delayed Shipments: The percentage of orders that are delayed relative to the expected average. Fulfillment Cost: The average cost incurred to process and deliver an order. Cancellation Rate: The rate of unfulfilled or canceled orders. These metrics are weighted to reflect their impact on speed, cost, and customer experience.

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Dashboard Features and Score Breakdown

Score Breakdown: Visual representation of score components. Historical & Benchmark Comparisons: Track performance over time and against industry baselines. Rule Visibility: View and manage your current active routing rules.

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How it works

  1. Connect your data to visualize current fulfillment efficiency and identify top optimization areas.
  2. Test and simulate new routing strategies such as modifying shipping zones and see the projected impact.
  3. Deploy improved rules with no custom engineering required.

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Use Cases

  • Brands managing multi-node fulfillment networks across warehouses and 3PLs.
  • Shopify merchants seeking to reduce shipping costs and increase delivery speed.
  • Direct-to-consumer businesses wanting to automate fulfillment decisions using AI.
  • Operations teams looking for low-code tools to test and optimize fulfillment rules.