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The Prompts page in Product Agent shows how your product categories perform in response to search prompts used in AI-powered shopping experiences. These prompts simulate real-world queries, such as “lightest running shoes” or “most durable kitchen blender,” and help you understand where and how your categories are surfacing in generative search results. It also allows you to see competitive rankings and identify prompt-level coverage gaps you can address through enrichment. Product Agent automatically generates five prompts based on your product data. They are designed to reflect the kinds of natural-language queries customers might enter into AI engines when shopping for categories like yours. Prompts are inferred from product titles, attributes, descriptions, and categories. In addition to the auto-generated set, you can also create your own prompts to track how specific phrases or use cases perform over time. You can use Prompts to:
  • View how well your categories appear for high-intent, natural-language prompts
  • See how your rankings compare to competitors at the prompt level

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Viewing Data

The Prompts tab has controls to create prompts as well as sort them based on title, category, and performance in individual AI engines. The Prompts tab includes several controls that allow you to adjust how prompts are grouped and displayed. You can group prompts by product category, or choose whether to view them by visibility score or competitive ranking. Additionally, you can use the search field to find a specific prompt.

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Prompt table

To the top-right of the prompt table is a view by toggle for Visibility and Ranking. This toggle changes what’s displayed in the table below.
  • View by Visibility: Displays color-coded indicators showing how well each AI engine surfaces your categories for the selected prompt.
  • View by Ranking: Shows your search visibility ranking for each prompt in the selected category, along with the top five performers.
FieldDescription
PromptThe prompt used to monitor your category-level search visibility.
CategoryDisplays a prompt’s associated product category, such as running shoes or kitchen tools.
Perplexity (icon)Shows a measured value of your visibility on Perplexity: green for high visibility, yellow for medium, red for low, and no color when not visible.
ChatGPT (icon)Shows a measured value of your visibility on ChatGPT: green for high visibility, yellow for medium, red for low, and no color when not visible.
Gemini (icon)Shows a measured value of your visibility on Gemini: green for high visibility, yellow for medium, red for low, and no color when not visible.