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Product Agent is currently in beta, and we’re seeking partners to help shape its future.
Once your products have been ingested and enriched by Product Agent, the Sampled Enrichment step gives you a chance to preview the content Product Agent generates for you. In this step, you’ll see a sample set of enriched product data, including titles, descriptions, attributes, FAQs, and image metadata, optimized for search, discovery, and publication. This preview lets you evaluate the AI-generated content and make targeted edits before enrichment is applied across your full catalog. Each enriched product is displayed with the following:
  • Enriched Description: A rewritten, AEO-ready description optimized for your brand tone and audience.
  • Product Attributes: Key details like color, size, material, fit, and care instructions.
  • FAQs: Common customer questions and answers, automatically generated based on product details and merchant experience.
  • Images & Alt Text: Product images with optimized descriptions to improve accessibility and image-based SEO.
These sections have elements you can hover over and click so that you can learn about why the enrichment was made, or make changes to the enriched content.
  • The + icon next to the Attributes and FAQs sections allow you to add attributes or FAQs. When adding content, you’re prompted to select whether the additions are because of your branding or because it was missing content. You’re also asked to provide your reasoning. This helps Product Agent generate better optimizations tailored to your brand or understand why you felt the content was missing.
  • The eye icon allows you to see the original value from your data so that you can compare it with the optimized version.
  • The pencil icon allows you to edit the optimized value. When editing, you’re prompted to select whether the edits are because of your brand’s preference or a content correction. You’re also asked to provide your reasoning. This helps Product Agent generate better optimizations tailored to your brand or understand why you made the edit.
  • Hover over Sources and Reasoning fields in the Description and Attributes sections to see the sources Product Agent used to optimize your data and the reason it made the change.
This step is an essential quality gate for reviewing enriched content before it’s published. Your feedback, especially when labeled and explained, helps Product Agent learn your preferences and generate better results going forward.

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Procedure

  1. Use the Next Product and Previous Product buttons to navigate through the sampled enrichment of your catalog and review Product Agent’s optimizations.
  2. (Optional) Edit your products’ values and content and brand guidelines as required. For more information, see Optional Procedures below.
  3. Click Apply Changes.
  4. Click Next: Enrich All & Review.
You are directed to the next step in the process, Enrich All & Review.

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Optional Procedures

The following procedures are optional, and only necessary if you want to make changes to your sample enrichment, or if you want to see why Product Agent made its enrichment decisions.

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Adjusting global content and brand guidelines

  1. Do one of the following:
    • To make changes to content guidelines, click Content.
    • To make changes to brand guidelines, click Brand Guidelines. The Guideline Scope menu is displayed.
  2. In the New enrichment guidance field, enter the new guidance.
  3. Click Add.
The new content or brand guidelines are added and will be applied to future enrichment.

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Adding an attribute

  1. Click the + icon next to the Attributes heading. A window expands with fields to add the attribute.
  2. In the Attribute Name field, enter a name.
  3. In the Attribute Value field, enter a value.
  4. Select whether you are adding this attribute for Brand or Content reasons.
  5. In the Provide attribute rationale field, enter the reason you added the attribute.
  6. Click Save Edits.
The attribute is added.

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Adding an FAQs

  1. Click the + icon next to the FAQs heading. A window expands with fields to add the FAQ.
  2. In the Question field, enter the question.
  3. In the Answer field, enter the answer.
  4. Select whether you are adding this FAQ for Brand or Content reasons.
  5. In the Provide FAQ rationale field, enter the reason you added the attribute.
The FAQ is added.

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Editing a value

  1. Hover over the value and click the pencil icon. The value’s edit mode is displayed.
  2. Edit the value as required.
  3. Select whether you are making the edits for Brand or Content reasons.
  4. In the Provide edit rationale field, enter the reason you added the attribute.
  5. Click Save.
The value is updated.