Experiment Performance

Analyze experiment results and compare performance over time.

After you create and run an Experiment in Activate, you can view its performance in Monitor.

The Performance tab in Monitor shows how enriched products (variant) perform compared to their original versions (control) over time. This helps you understand the impact of enrichment and decide how to apply changes across your catalog.

Experiment Analytics

Each experiment includes a set of graphs that compare variant and control performance over time.

• The blue line represents the enriched products (variant)
• The orange line represents the original products (control)
• The vertical line marks the treatment date, when enriched products were published
• The horizontal axis shows days from treatment

Each experiment includes the following graphs:

Graph	Vertical axis	Use
Total Sessions	Effect (%), which reflects the percentage change in sessions compared to the control group	Evaluate how enrichment impacts product visibility and traffic over time
Total Page Views	Effect (%), which reflects the percentage change in page views compared to the control group	Evaluate how enrichment affects product engagement and discovery
Add to Cart Rate Trend	Add to Cart Rate (%), which reflects the percentage of product views that result in add-to-cart actions	Evaluate how enrichment impacts conversion behavior

Products in the experiment

The Products tab in the Performance view displays all products included in the experiment.

This is a read-only view that allows you to review which products are included in the experiment and verify the scope of your results.

Prerequisites

• Ensure you have created at least one Experiment in Activate.

Procedure

The following procedure details how to access data in Performance.

Viewing experiment metrics

1. In the left menu, click Product Agent > Monitor.

   The Monitor page is displayed on the Visibility menu.

2. Click Performance.

   The Performance menu is displayed.

   It shows all experiments, including their status, start and end dates, and progress.

3. To view the details of an experiment, hover over its title and click View Details.

   The experiment is displayed on the Analytics menu.

4. (Optional) To view the products in the experiment:

   • Click the button at the top-right to download a CSV file of the products in the experiment.

   • Click Products to view the products in the experiment, broken down by category.

Related Topics

• Product Activation
• Experiments
• Importing Products