View and compare category-level content depth metrics against competitors and leaders, with pre- and post-optimization performance insights.
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The Recommendations page displays how comprehensive and well-structured your category’s product content is. The Content depth metric displays pre-optimization and post-optimization prediction scores. You can click Optimize All Products to start the Product Enrichment process in Activate.
Use the Category dropdown in the top-left corner to select a specific category. This filters the Content Depth metrics to show only metrics associated with the selected category.By default, the aggregate of all categories is displayed.
Content depth is calculated by sampling products within a category and evaluating them across key quality metrics. You can compare your performance against Category Leaders or selected Competitors. The content depth table highlights gaps in content quality and helps identify targeted improvements to strengthen category performance across AI search.Content Depth Metrics include:
Row
Description
Attribute Coverage
Measures how many key attributes your product listings include.
FAQ Coverage
Assesses the presence and completeness of question-and-answer (FAQ) content.
Keyword Coverage
Evaluates how effectively category-relevant keywords appear in product content.
Citations
Indicates whether claims or details are backed by trusted sources.
Image Alt Tags
Measures the presence and usefulness of alt text for product images.